We’re turning 13. A small milestone, and a big thank you to everyone who’s been part of Voo.
Turning 13 Celebrating Voo Store
For this campaign, we spoke to local teens who had just turned 13 too. With their parents, they chose what to wear and styled themselves.
‘‘13, is about embracing freedom more—picking my own clothes, feeling a bit more grown-up, and trying to step away a bit from my parents’’
‘‘I spent my 13th birthday with friends, feeling a bit more grown-up. I can stay out longer now; I guess that’s a kind of adult-ish’’
‘‘Being 13 means wanting to embody the wonderful traits of my mom. Her character is worth aspiring to’’
‘‘At 13, it's not a huge shift from 12, but suddenly, I can go out on my own. It’s all about exploring and hanging out with friends’’