A Day in Lazoschmidl

Both Thibaud Guyonnet and Rita Lino capture some of Franz’s moves in this editorial shot on iPhone as he tests out some of this season’s skimpiest, 70’s inspired, highlighter-hued clothing. We’re gearing up for a playful and sexy summer so come join us ;)

At the core of German/Swedish menswear-based but unisex brand Lazoschmidl is cheeky subversion of social norms and masculine ideals along with a contemporary twist on sexy.

Lazoschmidl’s way of developing their collections is unconventional. Marrying literature and fashion, each look is meticulously planned in writing before being worked out three dimensionally.