Julie Bullard - Nadia Lee Cohen and Martin Parr

The new IDEA book is JULIE BULLARD, a work of photographic fiction by Nadia Lee Cohen and Martin Parr. And, yes, you read that correctly. Nadia Lee Cohen (Women, HELLO My Name Is, the Kim Kardashian Christmas video) has teamed up with Martin Parr (The Last Resort, The Cost of Living, over 100 more books and no Kim Kardashian videos) and they have indeed made a book.

Martin is Nadia's favourite photographer. She likes his work so much she wanted to be in his pictures. To be more precise, Nadia wanted to be a character in a Martin Parr photographed book. She wanted to be Julie Bullard.

The book is designed as a late-seventies photo album. It is very closely modelled on an example acquired from eBay, complete with faux leather spongy board covers and a vintage gold metal spiral binding. The photographs are classic Martin Parr - only the subjects have been stylised. Julie Bullard (Nadia Lee Cohen), her sister Jane (played by Scarlett Carlos Clarke) and her mother, Sharon (Frankie Park), all have familial prosthetic noses. The sets are dressed, the characters costumed, the food prepared - it is a full- on fantasy of a very real looking world.