Voo Store and On go outside to explore the city and get a feel for Swiss brand On. Creating a Herbarium as a trace of their route, three Berliners turned into urban explorers, seeing the city with new eyes and preserving its natural habitat.
On a cold winter day in Berlin, Voo Store and On went outside to explore the city and its surrounding landscapes.
On was born in the Swiss Alps and is the brainchild of three friends that had one radical vision: to revolutionize the sensation of running. The On Sneakers all offer innovative technology that evolves around soft landings followed by explosive take-offs. Running on clouds, really.
With their innovative hiking and running shoe series made from lightweight recycled polyester, On features an extremely breathable and durable upper with minimal branding. Designed for challenging trail runs and hikes in mixed terrain, the shoe excels with soft cushioning and a great grip.
Water - and windproof materials are ideal for Berlin’s ever-changing weather and provide runners and outdoor lovers with an excellent base for all conditions.
Creative Director
Thibaud Guyonnet
Creative Assistant, Stylist
Javier de la Blanca
Models
Julia Sabrowski Matilda Kindima Bah
Photographer
Clara Borrelli