Turning 13 — Celebrating Voo Store

Voo Store is on the brink of a significant milestone: Turning 13 years old. This isn’t just a birthday—it’s a celebration of a unique, independent concept store that’s not only withstood the challenges of retail but has also become a key part of Berlin’s creative scene in Kreuzberg.

Turning 13 — Celebrating Voo Store

It’s wild to think that, like anyone finding their way, Voo Store started on its own path. Thirteen years later, it’s more than just a concept store—it’s a space defined by its own vision and voice.

Here’s to 13 years of growth, expression, and the unique spirit that makes Voo Store feel like the sixth, indispensable sibling in this journey.

* For this campaign, we worked with local teens who had just turned 13 and asked them a few questions about this chapter of their lives. Along with their parents, they chose the clothes and styled themselves. Our goal was to portray them genuinely, capturing them as they feel most comfortable.

‘‘13, is about embracing freedom more—picking my own clothes, feeling a bit more grown-up, and trying to step away a bit from my parents’’

‘‘I spent my 13th birthday with friends, feeling a bit more grown-up. I can stay out longer now; I guess that’s a kind of adult-ish’’

‘‘Being 13 means wanting to embody the wonderful traits of my mom. Her character is worth aspiring to’’

‘‘At 13, it's not a huge shift from 12, but suddenly, I can go out on my own. It’s all about exploring and hanging out with friends’’

To celebrate this week, we would like to thank you for your continued support as part of the Voo community with an exclusive offer: 25% OFF all items.

Use the following code at checkout to receive your discount: ‘‘TURNING13’’. This voucher is redeemable starting today, Wednesday, November 15th, and will remain valid through Monday, November 20th.