Voo Archive Invites: Baraboux

From September 3rd to November 1st, those pieces come from Baraboux, a London-based vintage platform by Sarah Faisal. Named after her mother’s former fashion business, Baraboux began as a personal archive and has grown into a store with a clear point of view. The selection is concentrated on the years between the mid-1990s and early 2000s, a period that still defines much of how fashion is read today. Within this frame, Baraboux brings together designers like Maison Margiela, Tom Ford–era Gucci, and YSL, alongside garments carrying more personal histories, including ones from Sarah’s own family. Their lightbox photography has become a signature way of presenting clothes, showing them stripped back and direct.

Baraboux arrives here at a moment of transition: its London showroom is closing, and a rebrand is on the way. The pop-up in Berlin offers a glimpse of that shift, a closing chapter meeting our own archive in Kreuzberg.

In the following conversation, Sarah shares how Baraboux came to life, what excites her about bringing it to Berlin, and why vintage today is as much about cultural memory as it is about style.

V: When someone walks into this space, what do you want them to feel first?
S: Honestly, I just want to let the clothes speak for themselves. Usually in our own showroom you get a bigger reflection of our taste but I like that in this instance they are taken out of that environment.


V: A pop up is here and gone. What should stay with people once it’s over?
S: Hopefully, some really great outfits.


V: Vintage is both a response to overproduction and a form of exclusivity. How do you see that tension?
S: I view what I do as a way of preserving the beauty and history of the clothes, but given the exclusivity it isn’t exactly the answer to overproduction but it is a way to hopefully allow people to understand that the pieces are more than just something to throw on and take off and outside of the practical element there is a history to it.

V: Is it harder today to surprise an increasingly educated audience?
S: There is always more to learn and be discovered, I am always learning myself. That’s the beauty of history.


V: The vintage market is growing fast. Do you feel the competition among archives and collectors in London and beyond?
S: I don’t see it as competition, we all operate adjacent to each other.

V: You’re moving to a new space in London and rebranding. What stays with you, and what needs to change?
S: The only thing coming with us is the clothes, so stay tuned to see the rest.


V: In a time when everything lives online, what does it mean to hold a physical archive?
S: Access, it means people have the opportunity to come and see. We don’t expect everyone to buy, some of my favorite people that come in are those that just want to see the clothes.


V: Which designers working now do you believe will become tomorrow’s archive?
S: Technically all of them. It just depends on your taste.