Voo Store is on the brink of a significant milestone: Turning 13 years old. This isn't just a birthday; it's a testament to the journey of a unique, independent concept store that has not only weathered the retail landscape but has also contributed significantly to the vibrant creative scene in the heart of Berlin, Kreuzberg.
It’s awe-inspiring to think that, much like an individual embarking on their life journey, Voo Store set out on its own distinctive path. Thirteen years later, this concept store stands tall—a symbol to endurance and innovation. Navigating the intricate maze of the retail landscape, Voo Store has embraced its own set of opinions, thoughts, and feelings. In a manner similar to growth and self-discovery, it's a celebration of not just surviving but thriving in an industry that often demands conformity.
Cheers to 13 years of growth, expression and the vibrant uniqueness that makes Voo Store feel like the sixth, indispensable child in this tale of creativity and endurance.
* For this campaign, we collaborated with teenagers from Berlin. The selection of clothes and styling was entirely driven by the choices of the children and their parents. We aim to authentically portray the children, capturing them as they feel most comfortable and showcasing their authentic selves.
‘‘13, is about embracing freedom more—picking my own clothes, feeling a bit more grown-up, and trying to step away a bit from my parents’’
‘‘I spent my 13th birthday with friends, feeling a bit more grown-up. I can stay out longer now; I guess that’s a kind of adult-ish’’
‘‘Being 13 means wanting to embody the wonderful traits of my mom. Her character is worth aspiring to’’
‘‘At 13, it's not a huge shift from 12, but suddenly, I can go out on my own. It’s all about exploring and hanging out with friends’’
To celebrate this week, we would like to thank you for your continued support as part of the Voo community with an exclusive offer: 25% OFF all items.
Use the following code at checkout to receive your discount: ‘‘TURNING1’’. This voucher is redeemable starting today, Wednesday, November 15th, and will remain valid through Monday, November 20th.