Voo Archive InvitesSeptember 03, 2025

Voo Archive Invites: Baraboux

Words: Isabel Barletta
Photography: Baraboux

Baraboux joins Voo Archive as the first in a new series of hosted collections. The project comes from London, founded by Sarah Faisal and named after her mother’s former fashion business. It started as her own archive and gradually became a store shaped by her eye. The focus is on pieces from the mid-1990s to the early 2000s, with designers like Maison Margiela, Tom Ford–era Gucci and YSL, along with items from her family’s history. Their lightbox photography has become part of the identity, presenting the clothes plainly and without distraction.

Baraboux comes to Berlin at a moment of change. The London showroom is closing and a rebrand is underway, and the pop-up offers a glimpse of what comes next as it meets our own archive in Kreuzberg.

Sarah spoke with us about building Baraboux, bringing it to Berlin and how memory shapes her approach to vintage.

Voo: When did fashion first feel like your own path, not just the family story? How did that lead to Baraboux?

Sarah Faisal: Fashion always felt like my own path, even as a young child. It was always a work that fascinated me and having the privilege of growing up surrounded by women with good taste just enriched that. At the end of the day Baraboux is a reflection of my taste so that just became the name to go along with it.

V: When you add a piece to the archive, do you care more about its backstory or how it feels now?
S: Adding a piece to the archive is less about either of those things, I view it as a gallery so I’m looking at the piece as a whole, what it is/who its by/who wore it/what it looks like and ultimately if it belongs with everything else.

V: What excites you about bringing Baraboux outside London?
S: We have always existed as our own thing, not location based London just happens to be our current home. We’ve dabbled in Paris and New York so bringing it to Berlin felt like a good natural next step. Its always fun to see how different a customer is in each city.

“Fashion always felt like my own path, even as a young child. It was always a work that fascinated me and having the privilege of growing up surrounded by women with good taste just enriched that.”

V: When someone walks into this space, what do you want them to feel first?
S: Honestly, I just want to let the clothes speak for themselves. Usually in our own showroom you get a bigger reflection of our taste but I like that in this instance they are taken out of that environment.

V: A pop up is here and gone. What should stay with people once it’s over?
S: Hopefully, some really great outfits.

V: Vintage is both a response to overproduction and a form of exclusivity. How do you see that tension?
S: I view what I do as a way of preserving the beauty and history of the clothes, but given the exclusivity it isn’t exactly the answer to overproduction but it is a way to hopefully allow people to understand that the pieces are more than just something to throw on and take off and outside of the practical element there is a history to it.

V: Is it harder today to surprise an increasingly educated audience?
S: There is always more to learn and be discovered, I am always learning myself. That’s the beauty of history.

V: The vintage market is growing fast. Do you feel the competition among archives and collectors in London and beyond?
S: I don’t see it as competition, we all operate adjacent to each other.

V: Which piece are you most proud to have in the archive, and why?
S: It changes day to day, but today I’m grateful to have found by grandmothers 25th anniversary dress from YSL Haute Couture.

V: Do you have a list of specific pieces you are still hunting for?
S: The nature of what I do is hunting, and I also have add which means it’s hard to be focused on one thing for very long. The moment I’m fixated on one thing, I’m in another black hole I never thought to fall down.

V: You’re moving to a new space in London and rebranding. What stays with you, and what needs to change?
S: The only thing coming with us is the clothes, so stay tuned to see the rest.

V: In a time when everything lives online, what does it mean to hold a physical archive?
S: Access, it means people have the opportunity to come and see. We don’t expect everyone to buy, some of my favorite people that come in are those that just want to see the clothes.

V: Which designers working now do you believe will become tomorrow’s archive?
S: Technically all of them. It just depends on your taste.

The pieces are available in-store only and can be discovered at Voo Archive.

Wednesday to Saturday 
12:00pm–6:00pm 
Oranienstraße 181, 10999 Berlin

Voo Archive Invites brings external voices into the Archive, giving space to projects whose perspective expands our own.