Celebrated during the launch at Voo Store, “My Friend Magnus” is a limited edition book by Acne Studios. It features more than 200 candid and informal photographs of Magnus Carlsson’s outfits, capturing his legacy as a creative and his sociological influence on fashion.
An Intimate Record of Ones Wardrobe.When we dress, we convey different aspects of ourselves, some obvious, others more intimate. Our choice of attire serves as a fundamental expression of our identity, with clothing signalling aesthetic preferences, cultural values and social cues. For Magnus Carlsson, a creative from Stockholm and long-time friend of Jonny Johansson, his clothes are his legacy.
Magnus caught Johansson’s eye with one of his ensembles back in the 1990s. Since then, Magnus has curated the design of the canteen and library at Floragatan 13, the Stockholm headquarters. During this time, he has never worn the same outfit twice, becoming renowned for his strong sense of style.
“My Friend Magnus” is a limited edition book and visual oder published by Acne Studios and imagined by creative director Jonny Johansson. The book showcases over 200 of Magnus’ outfits in raw and informal photographs captured by his friends and colleagues. The publication features a foreword by creative director Jonny Johansson and words by fashion journalist Angelo Flaccavento.
On Friday, December 3rd, we hosted the book launch of “My Friend Magnus” with an installation centred inside Voo Store. The event brought together the communities of Voo Store and Acne Studios, celebrating the sociological impact of fashion, accompanied by drinks, traditional Swedish Chokladbollar, and tunes played by Magnus Carlsson himself.
Magnus has made an exclusive selection of books from our assortment. Check out his favourites from VooStore online or visit us at the store for inspiration.