New Aesthetic 3

The third publication in the New Aesthetic series approaches type design as an opportunity to create art: looking at type design with a benevolence to experiments and processes, and finding potential in the unusual, that might point readers towards a new future of visual communication. Design and art are constantly evolving. In both professions, we either risk that our work is transforming into artifacts from a previous period or we can embrace change, encourage experiments and produce more meaningful results. New Aesthetic looks at experimental and independent type design as an intersection of art and design. Typography has established itself in our graphic work culture as an essential component—whether in print or on screen—serving to strengthen visual messages. The traditional form of type was built around the way we read and write.