We’re proud to share our first-ever collaboration with PUMA. It’s not just a product. It’s the start of something new, and just the beginning of what’s to come.
PUMA x VOO SPEEDCAT BALLET
PUMA kindly opened up their archives to us, playing a pivotal role in shaping our product. We pulled from their motorsport legacy, making subtle alterations, creating something familiar but tailored for Voo.
To mark the launch, we shot an editorial in a historic postmodern gymnasium in the north of Berlin. The space served as a dynamic background for distinct stories, showcasing different characters with a sense of balance that speaks to the design of the shoe.
The PUMA x Voo Speedcat Ballet is now exclusively available at Voo, in-store and online.
PRODUCT DESIGN:
Voo, led by JoaquÃn Campos
Puma
A VOO PRODUCTION
PHOTOGRAPHER: Timothy Schaumburg
CREATIVE DIRECTION: Benjamin Patch
TALENT: Fatou Ndure, Felix Lander
LINE PRODUCER: Isabel Barletta
STYLING: Lawrie Abei
HAIR: Gregor Makris
MAKEUP: Anri Omori
LIGHT ASSISTANT: Kristina Weinhold
STYLING ASSISTANT: Jordan Lee
PRODUCTION ASSISTANT: Carolin Ehlert
