New Balance 990 V5

Images
José Cuevas
Presenting the old-school classic with an exclusive editorial.
New Balance 990 V5

An icon in the footwear category and unquestionably one of the most comfortable shoes imaginable is making a return in a new attire. With a legacy that spans over three decades, this timeless go-to sets the industry standard. While still draped in the classic grey colour-way, the New Balance 990v5 features a TPU power strap as well as an updated sole for a sleeker design.

We took the 990 v5 on a ride in a vintage Mercedes around Berlin and explored its minimal designs and norm core aesthetic through a fashion angle.

Photographer: José Cuevas
Stylist: Nicole Walker
Models: Alex (Cat-B Agency) and Teresa (Tomorrow is another day)