Voo Store is on the brink of a significant milestone: Turning 13 years old. This isn’t just a birthday—it’s a celebration of a unique, independent concept store that’s not only withstood the challenges of retail but has also become a key part of Berlin’s creative scene in Kreuzberg.
It’s wild to think that, much like someone finding their way, Voo Store set out on its own path. Thirteen years later, it’s more than just a concept store—it’s a symbol of endurance and innovation. In the retail maze, Voo Store carved out its own identity, defined by its own opinions and ideas. It’s proof that it’s not just about surviving, but about thriving in an industry that constantly pushes for conformity.
Here’s to 13 years of growth, expression, and the one-of-a-kind spirit that makes Voo Store feel like the sixth, unmissable sibling in this journey of creativity and resilience.
* For this campaign, we collaborated with teenagers from Berlin. The selection of clothes and styling was entirely driven by the choices of the children and their parents. We aim to authentically portray the children, capturing them as they feel most comfortable and showcasing their authentic selves.
‘‘13, is about embracing freedom more—picking my own clothes, feeling a bit more grown-up, and trying to step away a bit from my parents’’
‘‘I spent my 13th birthday with friends, feeling a bit more grown-up. I can stay out longer now; I guess that’s a kind of adult-ish’’
‘‘Being 13 means wanting to embody the wonderful traits of my mom. Her character is worth aspiring to’’
‘‘At 13, it's not a huge shift from 12, but suddenly, I can go out on my own. It’s all about exploring and hanging out with friends’’
To celebrate this week, we would like to thank you for your continued support as part of the Voo community with an exclusive offer: 25% OFF all items.
Use the following code at checkout to receive your discount: ‘‘TURNING1’’. This voucher is redeemable starting today, Wednesday, November 15th, and will remain valid through Monday, November 20th.